Mantra Lyrics

The "pretty-girl mantra" is a philosophy that emphasizes self-confidence and beauty, reflecting Jennie's belief in celebrating femininity and attractiveness. The phrase "flaunt ya" signifies boldness in expressing oneself and being unapologetically confident. Jennie is referring to Los Angeles, a city known for its glamour, entertainment, and vibrant lifestyle, as a new beginning or fresh experiences. She is committed to being a 'girls' girl', defending all women and ensuring no harm or negativity reaches them. "Stray" refers to random or indirect attacks, insults, or bad experiences, promising to protect women she cares about. "Swing both ways" describes someone bisexual, someone who's attracted to men and women. Jennie is expressing her commitment to being a shield for women she cares about, protecting them from harmful situations. During the day, Jennie is a "baddie" who uses her intelligence, while at night, she changes clothes to suit a more glamorous or party-ready vibe. This line responds to criticism she has received for having fun and going out, which has been criticized for being too drunk. Jennie's close bond with her friend Simon Porte Jacquemus, a French fashion designer and founder of Jacquemus, suggests a deep emotional connection and spending a lot of time together. The phrase "way too attached" implies their relationship might be unusually strong or inseparable, possibly to the point where they are always together or rely on each other heavily.

Introduction

JENNIE’s latest single, "Mantra," is a confident, empowering anthem celebrating femininity, self-assurance, and solidarity among women. Released on October 10, 2024, as part of her new project under Columbia Records, this track blends elements of pop, R&B, and dance music, highlighting Jennie's unique artistic style. "Mantra" presents an uplifting narrative where women embrace their beauty, independence, and control over their lives, devoid of unnecessary drama.

Song Information

• Producers: JUMPA, El Guincho, Șerban Cazan, Jelli Dorman
• Release Date: October 10, 2024
• Album: RUBYRED
• Genre: Pop, R&B, Dance-Pop
• Label: Columbia Records, OA Entertainment

Analysis of "Mantra" by JENNIE

"Mantra" is all about self-confidence, beauty, and standing tall in a world that often tries to drag women down. JENNIE uses the term “pretty-girl mantra” to emphasize a mindset that revolves around celebrating femininity unapologetically. She taps into the concept of a modern-day, empowered woman who exudes confidence and lives by her own rules, unbothered by the opinions or judgments of others. The song also explores themes of friendship and loyalty, as Jennie expresses her commitment to supporting and protecting other women, ensuring that they never face harm or negativity. In one line, she promises to defend her friends, evoking a sense of solidarity and empowerment among women. The playful mention of making someone "swing both ways" highlights the magnetic allure and power of femininity.

Technical Aspects

"Mantra" combines vibrant pop and R&B elements with danceable beats, making it an energetic anthem. The production by El Guincho brings a mix of synth-driven instrumentation, handclaps, and playful percussions, while JENNIE's vocal delivery alternates between smooth melodies and more assertive tones, emphasizing the song's confident message. The song is structured with a repeating chorus, which reinforces the mantra-like nature of the track, making it memorable and catchy.

Impact and Reception

As JENNIE’s first solo release since her highly successful single "You & Me," "Mantra" has sparked excitement among fans. The song's bold message of female empowerment aligns with contemporary themes in pop culture, and its playful yet assertive lyrics have resonated particularly with young women. With over 347.5K views shortly after its release, "Mantra" is expected to strengthen JENNIE's influence as a solo artist and further solidify her reputation for delivering empowering anthems.

"A fun, upbeat anthem that celebrates girl power and inspires every woman to shine in her own way with confidence." —JENNIE, via NME

JENNIE's exploration of independence, self-assurance, and friendship in "Mantra" marks another step in her artistic evolution, offering fans a glimpse of her growth since leaving YG Entertainment and starting her own company, Oddatelier.